4 Life

Vetements Window Display At Saks, New York

Vetements partnered with Saks Fifth Avenue to create a window display intended to highlight overproduction in fashion. The French label piled up clothes – actually donations from Saks Fifth Avenue employees, plus out-of-stock merchandise, that’ll eventually be passed on to RewearABLE, a clothing recycling program that also supports adults with developmental disabilities – in the…

Sies Marjan Debuts Menswear for Its Autumn Winter Campaign


Fresh off a CFDA Award nomination, a well-received Autumn Winter 2017 collection, and a growing celebrity fanbase that includes Beyoncé and Zoe Saldana, Creative Director, Sander Lak, takes Sies Marjan into new territory with a menswear capsule of colourful essentials shot by legendary photographer Bruce Weber. Sies Marjan is exclusive to 4. Shop the womens…

Esteban Cortázar's Colombian Pop-up At Colette


If you happen to be in Paris, our friend and 4 favourite, Esteban Cortazar has curated a pop-up store inside Parisian boutique, Colette, stocked with nothing but Colombian products (clothes, furniture, skateboards, books, sweets and much more). A year in the making, the event is part of the France-Colombia Year, celebrating friendship between the two…

Pablo Escobar's Tulum Mansion Becomes Art-filled Boutique Hotel


A prominent art dealer has turned an estate once owned by infamous drug baron Pablo Escobar into luxury accommodation filled with items from his collection. Located in the Mexican beach resort of Tulum, Casa Malca was renovated and turned into a hotel by New York-based Lio Malca – who deals contemporary works by the likes…

Vetements' 2018 Spring Summer Collection


For Spring Summer 2018, Demna Gvasalia skipped Paris Fashion Week and instead presented his latest Vetements collection via a street-casted lookbook. Taking to the streets of Zurich, the designer recruited passers-by to become his “real” models. Photographed by Gvasalia himself, the imagery sees off-kilter ensembles featuring co-branded pieces with Reebok, Tommy Hilfiger, Umbro and DHL. Vetements is exclusive to 4.…

Versus x Zayn Drops


Zayn Malik’s much anticipated collection for Versus Versace has officially hit the stores. Shop the collection exclusively at 4’s concession in Harvey Nichols Kuwait.

Craig Green Spring Summer 2018 Show At London Fashion Week


Craig Green had a major triumph with his spring/summer 18 show on the last day of London Fashion Week Men. His work was bold, confident, visually arresting, with a deep emotional pull. In particular, his robe-like draped jackets, made from complex patchworks in vivid colours, were evidence of why the 30-year-old was awarded Menswear Designer…

A Look Back : Mihara Yasuhiro


With London Fashion Week Menswear kicking off today, we take a look back at some key looks from the Japanese designer, Mihara Yasuhiro’s colourful archive. A Bricolage Tale : Spring Summer 2011   Pretty in Print : Spring Summer 2014   The Abstract Expressionist : Spring Summer 2015   No Club Lone Wolf : Spring…

Craig Green On Designing Over 200 Pieces For Alien Covenant


Two and a half years ago, 4 Favourite, Craig Green was approached by Hollywood costume designer, Janty Yates to design over 200 pieces for a new Alien movie directed by Ridley Scott. Below the British designer discusses how it all came about, and the differences between designing for a runway and a spaceship. Have you seen the movie since?…

Abasi Rosborough Speak Out


Greg Rosborough and Abdul Abasi of Abasi Rosborough speak about their practical approach to modern menswear and why the suit is outdated. https://www.youtube.com/watch?v=Z0AFI_EUcQQ Abase Rosborough is exclusive to 4. Shop the collection here.

Summer's Come Early...


Our Summer Sale is starting early this year with reductions of up to 50% off mens and womens Spring Summer 2017 collections. Visit the store to shop the sale.

Madero by Taller KEN


Rising to a total height of 15 meters, the ‘Madero Café’ appears as a monolithic red object next to one of the most heavily trafficked highways in Guatemala city. However, it’s inside the eatery where the project comes to life.   Conceived by Taller KEN, the project’s vibrant interior is layered with textures and colours, forming…

Getting To Know : Mohsin


Menswear designer and London College of Fashion graduate, Mohsin Ali, has developed and designed product for a number of global brands. Emphasising a critical attitude towards design, Mohsin is a label living by three rules: Form, Fabric and Function. Fuelled by a love for both traditional and technical fabrics, Mohsin’s collections are dedicated to silhouettes,…

International Woolmark Prize Nominees Announced


The International Woolmark Prize celebrates outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool. It is the world’s most prestigious award for rising fashion stars. First held in 1953 as an initiative of the International Wool Secretariat, the award was won the following year by iconic fashion designers…

V Is For Vetements


One of the leading brands redefining luxury is Vetements. Less than three years old, the fashion collective, led by Demna Gvasalia, has turned oversize jackets, banal work shirts, recycled fur, and giant parkas into objects of desire. Notably, it transformed a DHL T-shirt into a status symbol. It has been invited to show more recent…

Paula Knorr: Modern Femininity


Paula Knorr is a German womenswear designer and Royal College of Art Fashion MA graduate. She describes her time spent in London at the RCA as “one of the best things that ever happened. I learned so much about myself, my creative vision and what I want in life,” and adds “the artistic and visionary support I received…

Abasi Rosborough: Bringing Menswear into the Future


Abasi Rosborough clothing features all-natural fabrics that let the wearer move easily, seams that follow the body’s anatomy and magnets in lieu of buttons. The futuristic vision is catching on: In February, the duo (Abdul Abasi and Greg Rosborough) was nominated for the prestigious LVMH Prize for Young Fashion Designers, voted on this year by…

Established & Sons — Salone del Mobile 2017


This year’s Salone del Mobile Fair saw esteemed British design brand, Established & Sons, return with a showing in the  Salone Pavilion for the first time. Bringing together iconic designs from the brand’s archive, the team worked against the clock to install a specially designed Wall to Wall floor and reception desk and impressive and entirely flexible flooring…

4 for 4 : Private Policy


The creative directors of Private Policy, Haoran Li and Siying Qu, graduated from Parsons in 2015, launching the Private Policy Label the same year. Through the use of deconstructed silhouettes and an underlying current of youth culture – the brand addresses issues such as globalization. In this extracted interview, the pair discussed their blossoming introduction to…

Gufram and Snarkitecture at Salone Del Mobile 2017


There is always an element of surprise around Gufram’s Salone del Mobile launches. Its wacky and outlandish products may not always functional, but the radical brand’s experimental streak keep us on our toes. This year is no different as Gufram’s inaugural collaboration with New York studio Snarkitecture will set tongues wagging. The first mirror launched by…