4 have proudly stocked Aganovich from our opening in 2010. Now based in Paris, the brand designed by Nana Aganovich with narrative and conceptual influences devised by Brooke Taylor have launched a menswear line that successfully communicates their distinct and unique viewpoint.


August 10th 2016

Fashion’s Rising Stars

Emerging designers are plumping for maximum impact with dramatic silhouettes and exaggerated proportions. Here are some of our favourite looks for Autumn Winter 2016. Aganovich 4 favourites, Aganovich continue to push their accomplished, avant-garde aesthetic: Vetements The Parisian collective have had a huge effect on both womens and menswear and can seemingly do no wrong: Undercover Jun…

March 7th 2016

Paris Fashion Week Highlights

With Paris Fashion Week drawing to a close we look at some of the highlights from this season’s shows: Vetements “Everything that put Demna Gvasalia’s Vetements on the map was on the runway: the appropriated and distorted uniforms; the appropriated and distorted sweats and streetwear; the appropriated and distorted Margiela. The LBGT androgyny. The offer…

December 3rd 2015

From The Archive: Aganovich

We’re delving into the archives today as a fresh faced Nana Aganovich and Brooke Taylor discuss their distinctive Autumn Winter 2010/11 Collection. Read our original blogpost on the collection here. Shop the Autumn Winter 2015 collection for men and women here and visit our Archive here.

October 2nd 2014

Aganovich Ready To Wear Spring Summer 2015 Paris

The Aganovich Spring Summer 2015  collection saw Nana Aganovich and Brooke Taylor exploring the semantics of icons. More controlled and constrained than previous collections, the pair have reduced the theatrical obedience to the past with an emphasis on the opposition between fluidity and rigidity. Despite this adjustment in approach it was still intrinsically Aganovich, keeping…

July 25th 2014

Aganovich Menswear Spring Summer 2015

Here are some streetshots from Aganovich’s Spring Summer 2015 menswear range. Aganovich is exclusive to 4. Shop the womenswear collection here. The menswear range will be available from AW14.

December 3rd 2013

Aganovich Feature in Glamcult Magazine

4 favourites Aganovich are interviewed in the latest issue of independent style paper Glamcult. Founded in 2003, Glamcult is one of Holland’s leading independent magazines. Unfortunately, there is no English translation of the interview, but It is accompanied by a photoshoot by Valentina Vos and Witman Kleipool, with styling by Anne Stuyfzand and Alexandra Vilcov. Aganovich…

August 15th 2013

4 Presents 4TUNE #1: Aganovich

Music and fashion have long be close working partners and continue to influence each other, so we asked some of our favourite designers to come up with 4 songs that have been of most inspiration to them and their work. The first in this series sees Brooke Taylor of Aganovich telling us about the music…

November 4th 2011

Aganovich Spring/Summer 2012

This is the 5th season that Aganovich has presented their collection in Paris and the 3rd season that they are on the official calendar. The collection and presentation was inspired by the studio of Francis Bacon. As the models paraded around the mirrored circular stage, Smokey Robinson’s voice played on the soundtrack. Conventional – Aganovitch,…

May 16th 2011

Aganovich Womenswear A/W 2011/12

Check out Aganovich Fall/Winter 11/12 womenswear collection. Spring Summer is currently in store. If you want to find out more about this lovely duo, find a link to their website here. Aganovich is exclusive to 4. Images via ASVOF.

February 9th 2011

Aganovich In ELLE France

The latest issue of ELLE France features one of our favorite brands, Aganovich. ELLE is showing the faces behind the brand, explaining the story of Nana Aganovich and Brooke Taylor. Aganovich is exclusive to 4. Images via Aganovich.

July 7th 2010

Greetings From New York by Aganovich

This is a picture/postcard of our friend Nana from Aganovich looking at Manhattan skyline from The celebrated Chelsea Hotel in New York, snapped and sent over to us by her better half Brooke. Aganovich Autumn/Winter 2010-11 will soon debut at 4.

May 19th 2010

Aganovich Take On Shanghai

One of our absolute favourites, design duo, Brooke Taylor and Nana Aganovich (of UK label Aganovich) were in Shanghai recently and took these snaps of their adventures, including a visit to the UK pavilion at the Shanghai World Expo. Designed by Thomas Heatherwick, the pavilion otherwise known as ‘Seed Cathedral’ is proving to be one of the…

March 24th 2010

Aganovich Autumn/Winter 2010/11

Whilst in Paris last week, we met the memorable design duo Nana Aganovich and Brooke Taylor who together form the one to watch fashion label Aganovich.  This remarkably charming  couple are quite frankly a breath of fresh air amidst the frenzy of fashion week! Their concept is truly original, in that their collaboration allows Brooke to use his formidable talents as a writer to create a seasonal narrative upon which a collection…