Brands

Rad Hourani

Rad Hourani launched his distinctive unisex label in 2007 in Paris. Hourani’s singular vision emphasizes neutrality as a defining human trait, with his monochromatic collections aimed at transcending conventional attitudes to gender.


 

April 2nd 2014

Rad Hourani Unisex Couture Collection #11


The pioneer of unisex collections, Rad Hourani completed and presented his couture collection #11 for Autumn Winter 2014 recently. Although he did not stray away from his signature color palette of black, navy and white, the introduction of sculptural foldings, often around the waist, complimented the linearity of the collection. Rad Hourani is exclusive to…

October 7th 2013

RAD HOURANI'S SPRING SUMMER 2014 UNISEX COLLECTION


Rad Hourani has had a notable impact on the fashion world with his unisex collections transcending conventions, and wardrobes since he launched his namesake label in 2007 in Paris. Gender-agnosticism is the driving conceptual direction in Rad Hourani’s work, and growing up and living in such different parts of the world has certainly contributed to…

August 9th 2013

“New York 10:10 pm” by Rad Hourani


Once more Rad Hourani promotes nonconformism as the essence of individualism. His universal vision going beyond the rules, transcending conventions and defying tradition. The designer had this to say about the collection, “All my pieces are unisex so you can wear it feminine, masculine, a guy can wear it, a girl can wear it, at…

June 17th 2011

Rad Hourani In Fiasco Homme Magazine


Check out another great collection of images from the newest collection of Rad Hourani. The model Alex Tanner presents the newest collection of Rad Hourani and peruse an interview with the Canadian designer which appeared earlier this year in Fiasco Homme Magazine. Rad by Rad Hourani and Rad Hourani are exclusive to 4. Images via…

June 14th 2011

Rad By Rad Hourani Coverage In Dazed & Confused


Some press coverage from 4 fave, Rad Hourani. Here’s an impression of what it looks like behind the scenes of the Rad by Rad Hourani show earlier this year. This shoot was featured in Dazed and Confused Magazine. Rad Hourani and Rad by Rad Hourani are exclusive to 4. Images via Rad Hourani.

May 26th 2011

Elisa Sednaoui Wearing Rad Hourani


Spotted – Model/Actress Elisa Sednaoui wearing Rad Hourani after a show in Paris earlier this year. Rad by Rad Hourani and Rad Hourani is exclusive to 4. Image via Rad Hourani.

May 25th 2011

Rad Hourani Featured In Virgine Magazine


Yet another interesting story of 4 designer Rad Hourani in a great fashion magazine. Available at 4 with his main line Rad Hourani and as well with his second line Rad by Rad Hourani, Rad was featured in Virgine Magazine having him talking about his work and his source of inspiration. Rad by Rad Hourani…

April 20th 2011

Rad Hourani’s Collection #7 Autumn/Winter 2011/12


Here is a look at Rad Hourani’s Collection #7 for Fall/Winter 2011/12. The collection features 6 transformable unisex garments, from which he creates 22 looks. Find out below how these looks ‘transform’. Rad By Rad Hourani and Rad Hourani are exclusive to 4. Read the original blog post here on Trendland.

April 15th 2011

Rad By Rad Hourani SS11


In just a few short years Rad Hourani has moved from upstart to ‘phenom’, his sleek and sometimes severe aesthetic garnering fans in all the right places and snatching up choice editorial space in magazines like Numero and Vogue Russia. For Spring/Summer 2011 the Hourani look feels as fresh as ever in his Rad by…

March 21st 2011

Rad Hourani A/W 11/12 Paris


Please note few impressions of the Rad Hourani show during Paris Fashion Week. The collection was styled by Patty Wilson. A short film was shown and then Rad, with an assistant, showed the 8 transformations in one garment. Rad Hourani and Rad by Rad Hourani are exclusive to 4. Images via ASVOF.

March 17th 2011

Rad Hourani and Elisa Sednaoui At Opening Of Colette/Chanel Pop Up, Paris


Spy 4 favorite Rad Hourani and Elisa Sednaoui having a bit a different photo shoot than normal of late. Using the black and white passport picture machine at the opening of the Colette/Chanel pop up store in Paris earlier last month, we think they created some great shots. Rad Hourani and Rad by Rad Hourani…

February 23rd 2011

Rad Hourani's New Collection At NYFW


Spy the newest collection from Rad Hourani, just shown at the New York Fashion Week earlier this month. These images were taken by Sonny Vandevelde in the backstage area of the show. Rad Hourani mainline and Rad by Rad Hourani are exclusive to 4. Images via ASVOF.

February 4th 2011

Six Scents Series 3 Launch Party, Paris


Held at Le Carmen in the 9th arrondissement in Paris 2 weeks ago, the Six Scents Series 3 launch party had a relaxed and intimate atmosphere. Alexis Mabille, Mary Katrantzou, Juun. J, Rad Hourani, N.Hoolywood and Ohne Titel all took part in the project, resulting in the creation of six unique, individual fragrances that are…

December 30th 2010

Rad Hourani's SS11 Transformable Collection


Review here 4 designer Rad Hourani’s SS 2011 (unisex) transformable collection. The collection features 22 looks from 6 garments. The photos shown are as simple as they can be, but given the graphic nature of the styling and the black and white palette, it works perfectly. Rad by Rad Hourani and his mainline is exclusive…

November 18th 2010

Series Three Of Six Scents Parfums Feat. Rad Hourani And More


Each year, the Six Scents Parfums fragrance initiative brings the experience of creativity with a conscience to the world through a collection of six individual scents. These limited edition fragrances are designed to represent a global range of contemporary views on creativity and culture.” Series Three of Six Scents is “an exploration into the nature…

September 20th 2010

Rad Hourani SS11, New York


Last week, we took you behind the scenes… Today, first impressions of Rad Hourani’s new collection (just shown at New York Fashion week)  is going to look like. The way Hourani plays with gender seems very interesting to us. His designs are predominantly a uniform of black and his garments embody a minimalist, tough yet soft…

September 17th 2010

Rad Hourani SS11 Backstage At Fashion Week, New York


Go behind the scene of 4 favourite Rad Hourani during his Spring/Summer 2011 show at the New York Fashion Week last week. These black and white shots  give you an interesting insight of the rather dark atmosphere backstage and the collection overall of Hourani. Rad Hourani and Rad by Rad can exclusively be found at…

July 30th 2010

Rad Hourani Interview


4-favourite Rad Hourani has been interviewed by American fashion journal Gravure magazine. The designers talked to Diane Vadino about his background, collections, personal style and much more. Find the full interview here. Rad Hourani and Rad by Rad Hourani are exclusively stocked at 4.

June 19th 2010

'Transclassic' by Rad Hourani, Paris


If you happen to be in Paris over the next month, be sure not to miss Rad Hourani’s “Transclassic”: it will feature film, graphic, performance and photographic installations. From June 24th to  July 22nd at Galerie Joyce, Palais Royal. Rad Hourani is stocked at 4. Read the original blog post here on Hint

June 16th 2010

Rihanna In Rad Hourani


Take a look at fashion-forward popstar Rhianna looking rather sleek in Rad Hourani. Rad Hourani is currently stocked at 4.

December 8th 2009

Rad Hourani interviewed by 160g Magazine


After only five collections, Rad Hourani has become the new fashion buzz, as those of you who have seen his collection at 4 will know. We’re looking forward to his diffusion line, Rad by Rad, which will in store for SS10. Praised by critics, bloggers and all sorts of clients desperately looking for original garments,…