Celebrating “Bright Young Things“, Selfridges, the London store’s showcase of the most creative and exciting new names from the worlds of fashion and art in their world famous Oxford street windows.

The displays represent the first time that the store has given a carte blanche to new designers to take over the Oxford Street windows.

From jewelers and milliners to illustrators, set designers and, of course, fashion designers, the campaign shows just how dedicated the famous store is to nurturing up-and-coming talent.

Read the original blog post here on We Heart.