Calvin Klein Ad, NYC


Calvin Klein Jeans came up with a new idea to avoid censorship with smartphones.

Here’s how it works. On various billboards in New York and Los Angeles, instead of gazing upon lithe models with jeans and tees draped provocatively off their bodies, you see what looks like bar code, or red squares. But it’s actually QR technology that you scan with your cell phone to unlock a very uncensored, black-and-white, 40-second commercial of Lara Stone involved in a fivesome with male models, photographed by Mert Alas and Marcus Piggott.

You can now watch the video also here on Calvinkleinjeans.com (if you so wish of course).

Read the original blog post here on Hint.

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