With a beautifully simplistic interior and brand identity – we applaud their quite brilliant logo – Brighton’s Lickalso began life on the Pembrokeshire coast, when school friends Owain Williams and Ky Wright bought an ice cream trike and taught themselves how to make frozen yogurt and ice cream….

 A roaring success, thanks to their use of completely natural ingredients – and, of course, a lot of dedication and hard work – the pair soon set about a move to the south coast, and found themselves The Sunday Times’ ‘most likely to succeed brand’….

With a simple message, great product and lovable aesthetic, who can blame them?

For the full blog post, please visit: http://www.weheart.co.uk/2010/03/25/lick-brighton