‘Corporate’ Art


Brands are tapping into the art space and in our opinion, they are doing a pretty good job with some awesome art installations as a result.

Brands such as Absolut, BMW, Nike and Adidas have been doing this for a few years quite effectively. These brands nurture new and up-coming artists and also garner huge online buzz for the brand, for the art piece, for the location and for the artist.

When it is original, fresh and fun, this kind of public art is fascinating and we think it creates real viral attention and an exciting experience.

‘The Ball Man’ created by Nike, shown during the FIFA World Cup in Johannesburg

‘The Kinetic Sculpture’ at the BMW Museum in Munich.

‘CrateMan’ first seen in Melbourne, Australia

‘CrateFan’ Installation by Coca Cola during the FIFA World Cup in South Africa.

Volkswagen Beetle customized.

‘Knitwear’-Smart

Read the original blog post here on The CoolHunter.

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