London studio ‘Daytrip’ has designed the first ever shop for fashion designer Gareth Pugh in Hong Kong.

The space is designed to showcase Gareth’s creations in a black-mirrored cube. The dominating feature is a full height LED wall that plays constant videos of the designer’s collaborations with video artist Ruth Hogben, the result being infinite reflections on all sides of the retail space.

Gareth Pugh is exclusively stocked at 4 for AW 2010.

Read the original blog post here on Dezeen.