Gareth Pugh is demonstrating the power of online this week as he has taken up residence in the SHOWstudio.com Live Studio in London to handcraft a one-off garment, which will then be exclusively sold in the SHOWstudio shop.

With webcams recording every move and broadcasting live to a global audience, this is a unique opportunity to see one of the world’s most exciting designers creating fashion – live and unedited.

Gareth Pugh working on his creation at SHOWstudio