Having started out as an independent label, Patrik Ervell is braving the e-commerce fray with a new online shop that promises to secure the brand as a full-blown success story.
On the new site, true to Ervell’s ethos, there are no extraneous bells and whistles, just animated models who tug at their wares, scratch their heads and basically mope around like a penny arcade peep show. And it’s all here, the full Ervell collection. Part California surf bum, part East Village beatnik, it’s100% Ervell — and that’s how we like it.
