Pleasure Principleis a fashion label founded in 2002 as a collaboration between New York based artists/designers Diva Pittala (Italian) & Adrian Cowen (British). The team also create art installations and sculpture under the acronym C.R.E.E.,P. and have previously produced the experimental designer collection People used to dream about the future.

The biggest influence on the collection comes from questioning the relevance and purpose of fashion today. This is a conceptual artistic approach to fashion design and is a continuous influence on their work. It is an influence from within rather from outside.

Stocked in some of the world’s most interesting retailers – we’re mulling it over at 4. Stand by.

Read the original blog post and an interview to the designers here on NOOVO.