Rad Hourani interviewed by 160g Magazine


After only five collections, Rad Hourani has become the new fashion buzz, as those of you who have seen his collection at 4 will know. We’re looking forward to his diffusion line, Rad by Rad, which will in store for SS10.

Praised by critics, bloggers and all sorts of clients desperately looking for original garments, he is interviewed in the current issue of digital magazine 160grams (www.160grams.com).

Here’s a little snippet…

160grams: You say you have no technical design background, so what drove you towards Fashion in the first place ?

Rad Hourani: I’ve always been attracted by aesthetics: images, elegance and people with great style have always fascinated me. Fashion has been a part of my life ever since my childhood, when I used to see my mother’s new dresses, until I started working as a model scout and stylist. It was then that I started transforming clothes, but I was more interested in getting to know myself than in the fashion industry… And I could never really find the kind of clothes that perfectly expressed my personality. So I started creating unisex, straight-lined, limitless clothes. I wanted something timeless, something that was different from all the trends and the drama that we usually see in fashion.

Read the full interview here