Instead of a live performance, Gareth Pughâ€™s SS11 show was a fashion film directed by Ruth Hogben for Showstudio.com. Scale played a big part for Garethâ€”there was an enormous floor-to-ceiling screen.
The film began with a 3-D metal cube hurling toward the audience, followed by a series of moving sequences with larger-than-life model Kristen McMenamy. Geometric, super-wide trousers and folded origami-like shapes were created.
Gareth Pugh is exclusive to 4.
Read the original blog post here on Hint.