V Is For Vetements
One of the leading brands redefining luxury is Vetements. Less than three years old, the fashion collective, led by Demna Gvasalia, has turned oversize jackets, banal work shirts, recycled fur, and giant parkas into objects of desire. Notably, it transformed a DHL T-shirt into a status symbol. It has been invited to show more recent work as part of Paris’s haute couture calendar.
In 2015, Balenciaga, the storied brand that in the 1950s popularized bubble skirts and pillbox hats, named Gvasalia its creative director. For its spring 2017 collection, he created trench coats and blazers with exaggerated shoulders, devilishly garish floral-print dresses and handbags modeled after cheap nylon shoppers.
Luxury evolves with each generation. This is its latest iteration.
Vetements is exclusive to 4.
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