Goyard is one of those luxury brands that starts land wars amongst even the “common people”. Now, the white gloves have been pulled out for all out book on the history of the brand and the family behind it.

The book itself, looks as lush as their bags and wallets. As the New York Times reports, “The book includes the history of the Goyard family – the achievements during the Paris Expo Universelle in 1900 and the creation of the noble facade of the Paris store. But it is more generally about the art of travel and its blossoming in the 20th century from early trains to grand hotels.”

Read the original blog post here on Selectism.