With Avatar still a fresh thought in everyone’s minds, Keiichi Matsuda’s short film Augmented (hyper)Reality: Domestic Robocop could not come at a better time.

The film offers a glimpse of an alternate universe, with augmented reality cranked up to the next level. Matsuda presents a unique vision where this augmented state applies to everything, and ultimately becomes a future where advertisements and billboards fill every space.

“The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism,” writes Matsuda on his Vimeo page. “Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. [This is] a film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.”

For the full blog post see: http://www.creativereview.co.uk/cr-blog/2010/february/augmented-hyperreality