4 Life
Henrik Vibskov
The 4 team are always scouting out talent and eyeing up quirky and interesting finds. The madness of king Henrik…caught our attention. In fact we might even stock it, so watch this space! Henrik Vibskov presented his S/S10 collection ” THE SOLAR DONKEY EXPERIMENT ” in middle of the park near Copenhagen Zoo with special…
Rad Hourani Interview
4’s very first shipment of Rad Hourani has caused a surge of excitement!! Buying Rad’s label anywhere outside NY is a challenge and a half, and at 4 we’re proud to say we have a Kuwait exclusive. In store now! We spotted this fantastic write up on Pony Step. We hope you enjoy it. Radical…
The Social Hotel, Creators Inn by Elvine
Have you ever seen anything like this? The 4 team are marvelling at this genius idea. Free accomodation in exchange for creative talent! Swedish clothing line Elvine have just opened their second ‘Creators Inn’ in Stockholm, Sweden – “offering free, short-term accommodation for visiting creators.” “An overnight at Creators Inn offers all the standard features…
Kris Van Assche Autumn 2009 Sneakers
At 4, we’re looking forward to the new arrivals of the AW09 collections. To keep you on your toes, we thought we’d give you the chance to preview this pic of Kris Van Assche’s super smart high-tops that will shortly be making their way to Kuwait.  “Intricate super-high tops with velcro details and side closures…
Frederik Vercruysse | Photographs
These contemporary stills by Belgian photographer Frederik Vercruysse struck a chord with us at 4. We love his fresh, stylised yet accessible view on modern interiors. Frederik Vercruysse focuses his lens on empty public spaces. He approaches his subjects with a natural flair without forgetting his architectural background. His work is carefully composed as he makes good…
Belmacz Photoshoot
This stunning photoshoot as featured in The Financial Times ‘How To Spend It Magazine’ showcases some of Belmacz’s beautiful jewellery pieces. 4 is excited to share the news that Belmacz’s jewellery inspired cosmetic line will be coming into store very soon! Gold leaf lip balms, Oyster pearl face power and many more luxurious delights. Be…
Isaac Reina for Limoland
At 4 we’re big fans of Limoland’s colourful designs. In fact, it’s one of our cult staples. If you’re looking to perk up an outfit, you can always rely on Limoland’s brights to make a statement. We’re always wondering which designer will be next in line for a collaboration. For SS10, Isaac Reina joins forces. We…
Rick Owens SS10
Calling all Rick Owens fans! We like to stay ahead of the game on the trend stakes at 4. Here’s the inside scoop on what’s hot for next year… On Rick’s runway, it was all about embracing a dark sultry vibe. Keep it crisp with plenty of clean lines and contrasting textures. Those high top leather boots (pictured…
Telling Tales at the V&A London
If you’re heading to London, check out this arty exhibition at the Victoria & Albert Museum. It features some of 4’s favorite designers. It’s an exhibition of limited-edition designs including work by Atelier Van Lieshout, Boym Partners and Studio Makkink & Bey. It’s running until 18th October 2009 and is definitely worth a visit. The…
A Magazine #7 Curated By Kris Van Assche
 A Magazine #7 landed on our desk today…  This recent issue of A Magazine features Kris Van Assche as guest curator.  The various collaborations with photographers, authors, stylists and models in A MAGAZINE #7 are the result of Kris’ search for true human contact within the creative process. The words ‘poetic’ and…
Street Art at its Finest: Os Gemeos
The Brazilian duo Otavio and Gustavo known as “Os Gemeos” (The Twins) are hot topic at the moment. 4 spotted their quirky creations and think they ones to watch in the world of urban art… Octavio and Gustavo first took to street art in the 80’s. They drew inspiration from fashion, break dancing and street tagging. In…
Ruins
This intriguing new movement of ‘Ruins photography’ caught our attention. There is a strong under current of beauty in this type of unpretentious art. Here we can see time acting as the artist. Marchand and Meffre said: “Ruins are the visible symbols and landmarks of our societies and their changes, small pieces of history in suspension.”…
Tom Binns Jewellery
  This stunning photoshoot as seen in The Financial Times, ‘How to Spend it’ Magazine, features Tom Binns modernist jewellery line. Belfast born, LA based designer Tom Binns’ pieces are currently stocked at 4. Binns was influenced by the Dada cultural movement and draws design inspiration from the environment around him and everyday objects.…
James Perse Surf and Paddle Boards
 These slick surfboards ooze retro chic “James Perse Surfboards are classically designed and hand shaped by one of Southern California’s most reputable shapers from the 60’s. Limited production and hand-crafted personal touch make for a performance board offering versatility and accuracy.” Selected items from James Perse’s AW09 fashion collection will be making their way onto…
Fluxus Glass Sculpture
This quirky design by Fluxus is a wave of glass and light created to decorate White Gallery, Rome’s first lifestyle store… It caught our attention at 4 as it’s so striking and unique. The suspended and apparently fluid surface contains a fabric of glass consisting of a multitude of elements able to generate a new…
BOUDICCA ‘CAKE OFF′ July 2009
BOUDICCA ‘CAKE OFF′ July 2009  4’s Cake of Disturbance Organised by cutting edge fashion label, Boudicca (one of our favorite labels), this fun and friendly ‘cake off’ competition took place in Boudicca’s London studio. Home-made concoctions filled the gigantic table, each in a bid to sway the judges. Worries over what to wear to an…
Glistening Glasses: Oliver Goldsmith
Charles, Andrew Oliver, Ray Goldsmith and visionary legend: OLIVER GOLDSMITH CLAIRE GOLDSMITH – The Queen of Fashion Eyewear INTERVIEW OLIVER GOLDSMITH WERE THE ORIGINATORS OF FASHION EYEWEAR. OVER EIGHTY YEARS LATER, CLAIRE GOLDSMITH IS TAKING THE FAMILY BUSINESS TO NEW HEIGHTS, REDEFINING VINTAGE FRAMES, BREATHING NEW LIFE INTO AN HISTORICAL BRAND AND CONSTANTLY STRIVING TO…
Ebony & Ivory on Vogue.com
[caption id="attachment_715" align="aligncenter" width="240" caption="Ebony & Ivory hits Vogue.com"][/caption] WHEN something has been worn by Mischa Barton, Gisele Bundchen and Heidi Klum it’s usually not long before the rest of the fashion world is coveting it too, and, true to form, Ebony & Ivory scarves are set to be this summer’s must-have item. The scarves are the…
Designer Cupcakes!
These fashion cupcakes were shot by Swedish photographer Therese Aldgard and styled by Lisa Edsalv. A fantastic line of cupcake sets inspired by Chanel, Louboutin, Vuitton and Betsey Johnson. Fashionably Delicious!!!