Dr. Martens’ first Pop-Up Store built in London

The first pop-up shop by Dr. Martens has been built in London. Gypframe shelving, industrial PVC curtains, construction-site lighting, metal-grid lockers, shrink-wrap and stencilled signage all belong to the warehouse vernacular in this Dr Martens pop-up store…

“The interior of  pop-up store resembles that of a warehouse, a building type that’s been used for temporary retail spaces before.  In this case, however, it refers to Doc Martens’ brand identity”, says Philip Handford, creative director of design firm Campaign.