Faye Toogood Designs Gender-Neutral Retail Space For London’s Selfridges
Selfridges has opened a concept retail space free from gender directives at their London store.
Created by designer Faye Toogood, a metal framework and mesh panels mark out linear spaces on two floors of the Oxford Street store for the new Agender initiative – an experiment to provoke conversation about gender targeting in fashion and retail.
Fashion, beauty and lifestyle products in the dedicated areas are stripped of all branding. Meanwhile, clothing and accessories from over 40 brands are stored and displayed in plain garment bags and brown boxes, to “democratise” the merchandise and remove any indication of their target gender.
“In the 21st century we’re increasingly aware that gender is not a binary, and the way we choose to present ourselves as individuals shouldn’t be constrained by the artificial divisions of society or commerce,” said Toogood.
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