On Saturday 21st February Gareth Pugh returned to the London Fashion Week schedule after 7 years in Paris with a collection marking the 10th anniversary of his brand.

The show began with a creepy, hyper-real film in which a model hacked off her long blond hair with scissors, then smeared a red painted cross on her face as if preparing for battle. As the video bathed the catwalk in a red light, the models appeared, dressed in black, with the St George’s Cross on their faces.

A spectacle of silhouettes, furs, metallics, thorn-like sequins, leathers and billowing lightest silks were accompanied by the eerie, atmospheric music of  long-time collaborator Matthew Stone, the score which also featured the chanting of fans from Sunderland football club, seemed symbolic of Pugh’s rule-breaking career as he returns from Paris to the city where it all started for him.

Gareth Pugh is exclusive to 4.

Shop the collection here.

Read the full post on Now Fashion.