Gareth Pugh For Pitti W

Following recent high-profile acts such as Haider Ackermann and Proenza Schouler, Italian trade show Pitti Uomo keeps upping the ante, this time pulling in celebrated Gareth Pugh as their newest guest designer.
And so, in Florence this January, Pugh will present his women’s collection in the influential fair’s newish women’s division, Pitti W.

What can you look forward to?

More adventures in multimedia sci-fi from Pugh, who’s caused a bit of controversy in the fashion world by opting out of the usual runway staging?

At Pitti, bigger is better, so we anticipate a leap in scale and ambition, transforming his vision into a thoroughly immersive experience.

Let’s see what he comes up with…

Gareth Pugh and Haider Ackermann are exclusive to 4.

Read the original blog post here on Hint.