Check out the new Spring/Summer 2011 (Menswear) of London based designer Gareth Pugh.

This was one of Mr Pugh’s strongest presentations, shown digitally, the effect was quite hypnotic and we loved his womenswear (soon to follow).

Pugh bends the idea of gender and,without a doubt in most of the designs, he challenges menswear by fusing it with womenswear in a truly unique way.

Gareth Pugh womenswear is exclusively stocked at 4.

Read the original blog post here on This Heart is on Fire.