Strong, striking and structured Gareth Pugh’s spring collection demanded your attention from the very first look.

With a bombastic pre-show film starring Crystal Renn setting the mood, Pugh created an atmosphere of pure drama.

Intense graphics were the collections dominant motif: stripes and armor-like adornments added interest to the ensembles.

Pugh has always been able to move his audience, but this season’s blend of theatricality and craftsmanship ranks among Spring Summer’s finest.

Gareth Pugh is exclusive to 4.

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