Wieden + Kennedy, London has released a striking new ad for the launch of the Honda CR-Z car in Europe, directed by Frank Budgen and a friend of ours has worked on it and is justifiably proud…

The ad is shot in an arty, RGB style, giving it an unusual and distinctive look, particularly in the car sector. The RGB theme also links to strategy, with each colour supposedly relating to a different driving mode in the car – red being ‘sport’, blue ‘normal’ and green ‘econ’.

Read the original blog post here on Creative Review.