I love Boxie seen in Sunday Times ‘Style’ Magazine


4’s favourite cult T-shirt label I Love Boxie was recently featured in the UK’s leading fashion supplement, Sunday Times,  Style magazine.

For those of you not already in the know, I Love Boxie is a story about getting there, to Boxie. In 1978, a T-shirt maker disappeared. His last word to his friends was ‘Boxie’… And so I Love Boxie was born.

There are no directions, so the T-shirts tell the way. Each T-shirt tells a story that’s happened to somebody – send in stories about your life to them and they transform them into one line emblazoned on a T-shirt. You then feature as the hero/anti-hero of the story behind the tee, and in doing so, become part of the larger process, which is about getting to Boxie.

THE SUNDAY TIMES
style magazine

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