Individual Sentiments By Yoko Ito

A reserved approach to structured tailoring—best characterized by the catchphrase “less is more”—has defined the fashion design of the past few seasons.

This notion also applies to Tokyo designer Yoko Ito’s Individual Sentiments, a label that deftly mixes Japanese
conceptualism with precise Italian tailoring.

Although the brand is housed under the menswear category for purposes of simplification—it showed at Paris Men’s Fashion Week for the first time this January

Individual Sentiments generally defies gender trends. The directional label offers fine knits, drapery and structured suiting that are all defined by bold silhouettes and an approach to craftsmanship that is almost origami-like in nature.

Individual Sentiments is exclusive to 4.

Read the original blog post here on JC Report.