Prada introduces the Made To Order “Lettering” Service.

Starting January 15th, backpacks, trolleys and shopping bags in saffiano leather or camouflage print can be customized with the attachment of multicolored initials. Each letter has been matched with a color and a graphic motif, also in saffiano leather.

The service is offered online and at different Prada stores around the globe.

While brands such as Louis Vuitton and Goyard have been offering such customization for a long time already, the Prada approach is less traditional, more colorfu.

Generally we turn a blind eye to such frivolities but we quite liking this effort.

Read the original blog post here on Highsnobiety.