Moncler At Grand Central Station, New York


Am sure more than a few of you have already seen Moncler’s G. Blue  ‘Flash mob’ show that took place inside Grand Central Station during the recent New York Fashion Week:

All of the invited guests of the Moncler show and the press were set up on the balcony, while the lower main hall filled with random passersby. Many stayed; the crowd became a spectacle of its own.

And then the lights came on, revealing some Moncler models in full ski gear—yellow mittens, red snowsuits, all in ski goggles—standing stock still amidst the masses.

More models ran into the fray, now a cleared space where they could freely dance. Think of a popular dance style— the Moncler mob performed it to a medley of music.

The entire dance-flashmob lasted ten minutes, and what a ten minutes it was.

Moncler, during Fashion Week, is more about the spectacle than anything else, and they’re one of the few brands bringing it this time.

Thumbs up from us -  a little cheesy perhaps but coupled with Thom Browns’s womenswear presentation, the man or his acolytes can never ever be considered dull…

Untitled from Racked on Vimeo.

Read the original blog post here on Racked.

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