When Polaroid went bankrupt in 2008, announcing that it would no longer produce cameras or film, an outcry erupted from all corners of the earth: serious photographers and gimmick-loving hipsters alike were devastated.
Pressure to resurrect the format came in numerous forms, from Facebook groups to initiatives such as the Impossible Project-which produces new film for classic Polaroid cameras.
Philipe Roucou has found a very different way to keep hold of the beloved photographs-by making them wearable.
Roucou’s Polaroid-print scarves, which constitute the Objets TrouvÃ©s (found objects) collection, are the result of a collaboration with young artist M ChÃ©rie.
“We work with Polaroid because most people have memories of it,” says Roucou.
Philipe Roucou accessories is exclusive to 4.
Read the original blog post here on Nowness.