On Yohan Serfaty, New To 4


For Yohan Serfaty, fashion is much more than self-expression.

Seeking to liberate himself from the traditional restrictions of representation, this Casablanca-born, Paris-based designer toys with the relationship between the body and self-adornment.

Having already established himself with a namesake womenswear collection, Serfaty now takes on an experimental interpretation of timeless, gender-neutral menswear with Y. Project.

Serfaty’s armorial aesthetic is a combination of philosophy and presentation, a living, breathing experiment in avant-garde conceptualism and timeless design.

Yohan Serfaty is exclusive to 4 from Autumn Winter 2011.