Patrik Ervell To Launch E-Shop
Having started out as an independent label, Patrik Ervell is braving the e-commerce fray withÂ a new online shop that promises to secure the brand as a full-blown success story.
On the new site, true to Ervellâ€™s ethos, there are no extraneous bells and whistles, just animated models who tug at their wares, scratch their heads and basically mope around like a penny arcade peep show. And it’s all here, the full Ervell collection. Part California surf bum, part East Village beatnik, itâ€™s100% Ervell â€” and thatâ€™s how we like it.