Over sixty years have passed since the first catwalk shows organised at Florence’s Palazzo Pitti. Throughout the decades, fashion changed and so have designers and brands, while the Pitti event turned into a vitally important platform offering visibility to international men and women’s wear designers and brands. Thought your intrepid usually attends – this season is a no show from us regretfully.
“There is something very unique at the Pitti and that’s a special balance between established companies and new designers that generates a dialogue between new and old fashion houses and brands and introduces buyers to constant and coherent innovations,” Lapo Cianchi, Pitti’s Director of Communication and Special Events, explains.
At this Pitti tradeshow there are two special guests,Â Haider Ackermann (available at 4 for AW10)Â and Jil Sander.Â The former is in Florence to present for the first time his menswear designs as we posted yesterday, while Raf Simons, current creative director at Jil Sander, is actually a familiar Pitti presence and this season will launch his Spring/Summer 2011 menswear collection.
Among the most interesting events taking place during the tradeshow there is also the second edition of the “Who Is On Next? Uomo” competition organised by Pitti Immagine Uomo, Alta Roma and L’Uomo Vogue.
A strong international focus has been the key to the latest Pitti editions and, in future, the tradeshow may be looking again across the Ocean. Rick Owens, Proenza Schouler and Thom Browne, have been among the main guests invited from America, but future editions of the event may introduce further young and talented designers. For this editionÂ American artist, rather than a designer, Andrea Zittel, presenting at Palazzo Pitti her exhibition ‘Between Art and Life’ that will feature around 80 of her works.
Read the original blog post here on DazedDigital.