Here’s a selection of images of the Rick Owens shop in Shinsa-Dong, Seoul, South Korea.

While parents have been admiring and consuming corporate French and Italian fashion houses for decades, it seems the youth are obsessed with the unreadable. They include shadows and smokes; they are playful with the body while respecting and honoring its ergonomics.

The staff explained when visited, ‘Koreans were waiting for an alternative form of quality and style. He is very well known in here; Rick’s lines and their specialties are synonymous of modernity in Korea’.

Rick Owens – 651 Shinsa-Dong, Gangnam-Gu Seoul 135-897.

Rick Owens is exclusive to 4.

Read the original blog post here on ASVOF.