‘Roca Starts Beating’ By Carlos Lamela

How do you show the world the essence and soul of your brand to your customer?

By giving them a gift, a gift that shows not only who you are but what your consumers mean to you.

This communication and design challenge became the central focus of Bet Cantallops and Pere Ortega of Saeta design studio in Barcelona.

After the successful opening of its Barcelona Gallery in 2009, Roca, a global bathroom contract and consumer company, unveils its new space in Madrid with the collaboration of architect Carlos Lamela, who designed the space and Saeta design studio who designed and created the ”Roca starts beating” installation.

Read the original blog post here on Yatzer.