Ruth Hogben For The Gareth Pugh SS11 Show In Paris

Instead of a live performance, Gareth Pugh’s SS11 show was a fashion film directed by Ruth Hogben for Scale played a big part for Gareth—there was an enormous floor-to-ceiling screen.

The film began with a 3-D metal cube hurling toward the audience, followed by a series of moving sequences with larger-than-life model Kristen McMenamy. Geometric, super-wide trousers and folded origami-like shapes were created.

Gareth Pugh is exclusive to 4.

Read the original blog post here on Hint.