Tom Dixon Launches Multiplex Pop-up Department Store In Disused London Hotel
Tom Dixon has partnered with Selfridges to open a multi-sensory temporary department store at the Old Selfridges Hotel in London.
The Multiplex department store hosts fashion, fragrance, technology, furniture, accessories, beauty and food from a collection of more than 30 international brands and designers. Tom Dixon’s machine component-shaped Cog lights and reflective Brew coffee sets are also among the collection of products on display.
Dixon described the installation as an attempt to reclaim the world of retail from the ever-growing threat of online stores, and a chance to create a more engaging environment.
Tom Dixon is exclusive to 4.
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