Unconditional At 4, AW10

Unconditional, the London based fashion label was founded by Philip Stephens in 2000 as a small one off collection for Concrete shop in Soho.

The high-end menswear line has certainly grown since then, and has now shown at both London and New York Fashion weeks.

Unconditional has however stayed true to its London roots which is demonstrated in its edgy yet laid back collection.

They are dedicated to using pure, natural, and ethically produced fabrics and yarns to make their clothing.

Unconditional is exclusive to 4.

Read the original blog post here on Brandish.