Long before Muccia Prada initiated â€œMade Inâ€ to educate consumers and designers about craftsmanship and artisan skills, Japanese designer Hiroki Nakamura used product education as a catalyst for his brand Visvim.
Releasing two collections a year each submitted with a dissertation, Nakamuraâ€™s idea is connected to an academic approach of discovery, emphasizing the new materials used in Visvim products as the central thesis for his corresponding collection.
Considered a niche brand only available in select stores and nowhere online, Visvimâ€™s dedication to archetypal design and its collaborations with Comme des GarÃ§ons, Dover Street Market and Isetan has earned the brand a cult following since it began ten years ago.
Visvim is exclusive to 4 from next month.
Read the original blog post here on JCReport.