Visvim At 4

Long before Muccia Prada initiated “Made In” to educate consumers and designers about craftsmanship and artisan skills, Japanese designer Hiroki Nakamura used product education as a catalyst for his brand Visvim.

Releasing two collections a year each submitted with a dissertation, Nakamura’s idea is connected to an academic approach of discovery, emphasizing the new materials used in Visvim products as the central thesis for his corresponding collection.

Considered a niche brand only available in select stores and nowhere online, Visvim’s dedication to archetypal design and its collaborations with Comme des Garçons, Dover Street Market and Isetan has earned the brand a cult following since it began ten years ago.

Visvim is exclusive to 4 from next month.

Read the original blog post here on JCReport.